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Five major development trends:
Trend 2: On the sales side, close cooperation with major customers has become the mainstream trend, and various manufacturers are transforming from product suppliers to solution service providers one after another. As the adhesive industry enters a high-quality development stage, "technology + service" has become a key factor for enterprises to build competitive advantages, raising the entry threshold for small and medium-sized enterprises. At the same time, in-depth cooperation with major customers has become an important means for adhesive enterprises to strengthen their control over the terminal market. Through customized development, ensuring the quality of products and services and establishing long-term cooperative relationships have become the development goals of domestic adhesive manufacturers in the next stage.
Trend 3: On the investment side, the Matthew effect has gradually emerged. Leading adhesive enterprises integrate industrial resources through mergers and acquisitions, joint ventures and cooperation, improve the layout of the industrial chain, and the industry concentration continues to increase. At present, leading adhesive enterprises have been obtaining key technologies, raw materials and sales channels through domestic and foreign mergers and acquisitions, getting through the industrial chain, enhancing product competitiveness, expanding market share, forming a vertical integration advantage, and continuously reducing costs and improving efficiency. In the future, small production enterprises with backward technological levels, lack of innovation ability, high pollution and high energy consumption will be eliminated. Domestic leading enterprises will accelerate their development by taking advantage of the capital market, promoting the industry to develop towards scale and intensification, and continuously improving the industry concentration and technological level.
Trend 4: On the technical side, the pace of technological innovation and independent control will be accelerated, and the process of domestic substitution for imports will be deepened at an accelerated pace. As an important auxiliary material for downstream applications, adhesive materials need to actively adapt to the upgrading needs of application industries where China has a world-leading position. At present, the use of adhesives in the fields of photovoltaic power generation and building decoration in China has achieved a relatively high degree of domestic substitution, and a wide range of domestic substitution has also been achieved in the middle and low-end areas of consumer electronics. However, in the high-end areas of consumer electronics, new energy power batteries and automobiles, rail transit and aerospace and other fields, domestic substitution is still in the initial or starting stage of development, requiring adhesive enterprises to increase their technological innovation efforts, cooperate with the long-term development strategy of the country, and build strong national enterprises.
Trend 5: On the cost side, as the overall profit level of the industry has declined, reducing costs and increasing efficiency has become a long-term challenge. In the past decade, China's adhesive industry has gradually matured, and the average market price has continued to decline slowly, bringing new challenges to adhesive enterprises. Therefore, adhesive enterprises need to make continuous efforts in lean production, efficiency optimization and management improvement to improve the level of automated and intelligent production. At the same time, they should actively expand into high-value-added areas to avoid falling into a vicious cycle of low-price competition.